Domestic cleaning is an intimate service that requires a level of trust between you and your customers. As you will be entering their homes to provide a professional cleaning service, understandably, customers will want to hire a domestic cleaning company that they can trust.
What is domestic cleaning?
Domestic cleaning can include a wide range of chores and cleaning tasks around a home, including dusting, cleaning surfaces, vacuuming, removing cobwebs, disinfecting and deep cleaning. Domestic cleaners may clean every room in a home, even those that are private and where expensive belongings are kept.
As a professional cleaning company, to build up your customer base, gaining customer trust is absolutely vital. To ensure that your company appears trustworthy and customers feel comfortable with your staff visiting their homes, there are a number of things you can do:
Build relationships
The most important approach you can take to building trust in your cleaning company is to build strong relationships with customers from the get go. Converting leads into customers requires patience and a sympathetic ear – take the time to listen to how you can help customers and suggest the solutions you can provide for them.
This initial attention to detail not only provides confidence in you, it helps prevent potential service issues in the future, as you will understand what your customer needs from you, and your customer knows what to expect from you.
Be available for your customers when they contact you. Show that you care, and always communicate with customers with complete respect.
Be credible
When it comes to your services, it is always important to be transparent about what you can and can’t do for customers. It’s better to overachieve than promise what you can’t deliver. Customers will always appreciate it when you tell the truth about how you can help them, whereas making promises that seem to good to be true are often just that, so they can make you seem untrustworthy.
Follow through
When you agree on a date and time to attend a customer’s home to provide a cleaning service, make sure your team meet these promises. Whilst there will be times when unforeseen circumstances mean that cleaning services have to be rearranged, if you cannot follow through on promises 90% of the time, customers will soon lose trust.
Attention to detail is key to building and maintaining trust as a domestic cleaning company. When you promise to focus on the smallest details of cleaning tasks, make sure you do complete all tasks efficiently with complete care. If you promise to clean all bedrooms, dust all surfaces and vacuum the house, you should do just that.
Show your accreditations
Customers will always find accredited cleaning companies to be more trustworthy if they are accredited by industry associations. As domestic cleaning companies are required to meet certain qualifications in order to win accreditations, customers can feel peace of mind in hiring them to clean their home.
In an industry where they are individuals offering cash in hand services, customers will feel confident in dealing with an accredited, genuine cleaning company
Join the Domestic Cleaning Alliance
The Domestic Cleaning Alliance, part of the British Cleaning Council, is a trade association for domestic cleaning companies. As well as instilling trust in you from customers, DCA membership can also provide a wide range of benefits and support services for cleaning companies.
For more information you can call 0121 369 1001.